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No, it might be undercutting the subscription as well. If nobody ever subscribes any more, and they just choose the articles which interest them and pay, the n
by richardwhiuk 6y ago
No, it might be undercutting the subscription as well.
If nobody ever subscribes any more, and they just choose the articles which interest them and pay, the newspaper may decrease the amount of revenue it gets.
- onion2k 6y agoThat's an unknown though. Saying it might be undercutting subs is true, but it has no more or less validity than saying it wouldn't. It depends on the number of people who subscribe (could be 1 in 100, but it could be 1 in 10,000), and the number of people who'd pay for an article, and the optimum price they'd pay at, and so on.
- richardwhiuk 6y agoSure - it's all unknown. You can do market research and A/B testing to try and test the market though.