Amongst layman's or techies (coders, etc.) Most "normal" people don't seem to know what DropBox is outside of "introduction" via a "techie." Very anecdotal..it

Amongst layman's or techies (coders, etc.) Most "normal" people don't seem to know what DropBox is outside of "introduction" via a "techie." Very anecdotal..it would be interesting to note paying vs free users, which could be (very lightly) related to layman / techie usage (VERY lightly). Their affiliate program apparently has helped immensely with their growth. http://www.quora.com/How-effective-is-Dropboxs-referral-program-at-bringing-in-*paying*-users-i-e-how-many-subscribers-do-they-have http://www.quora.com/How-effective-is-Dropboxs-referral-prog... "As of Apr 2010, the referral program with 2 sided incentive permanently increased signups by 60% September 2008: 100,000 registered users January 2010 (15 mos later): 4,000,000 Mostly from word-of-mouth and viral: 35% of daily signups from referral program 20% from shared folders, other viral features Sustained 15-20%+ month-over-month growth since launch"