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That’s probably fine for a growth product. They’ll increase monetization once the network effect is well-established.
by senkora 6y ago
That’s probably fine for a growth product. They’ll increase monetization once the network effect is well-established.
- bduerst 6y agoYeah, a $30 CPA isn't anything suspicious when there's upsell to a $20/mo subscription.
- bagacrap 6y agoon what planet do millionsn of teens have $20/mo to spend on tiktok
- bduerst 6y agoIn which comment did I say millions of people upsell to subscription? A 2 yr product lifecycle would be a $240 CLV meaning you just need 12% conversion rate to break even, which you don't even care about in growth mode. $30 CPA is more than reasonable.