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Reels on Instagram launched a couple weeks ago and it appears to be pretty active. I haven’t seen usage numbers yet

• matsemann 6y ago
  Reels suck, though. Maybe that's because Instagram's explore algorithm sucks, though. I mostly follow sports/cycling/ski stuff on Instagram. What is the most liked/viral content in any category..? It's probably a woman with tight or almost no clothes on. So even when I get a ski video, it's often some babe posing in ski boots and nothing else. Or for cycling it's a woman with the top unzipped. Opening Instagram is basically NSFW even though I've never liked a picture like that or follow those kind of accounts. And well, most of the content on Reels are reuploads of TikToks or old viral videos. So not much interesting to see.