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> new contextual classifications of content, including the emotional tenor of a story, topic targeting and the motivations that audiences felt after reading an
by Igelau 6y ago
> new contextual classifications of content, including the emotional tenor of a story, topic targeting and the motivations that audiences felt after reading an article
With the partial exception of the last one, isn't that just data about the content and not the people reading it?
- cosmie 6y agoYes, but ultimately the feature engineering on the content will be used for creating more sophisticated/granular/detailed user segmentation. Because third party data brokers partner with a variety of publishers, the segments they create from the data and make available to advertisers are generally fairly generic. NYT's internal team only has to focus on their own content, so it's perversely leading to even more precise targeting capabilities than the previous situation.