When in doubt, talk to customers. Customers will tell you why something failed. Who is the person that will use it? How will you find them? How many are there?

When in doubt, talk to customers. Customers will tell you why something failed. Who is the person that will use it? How will you find them? How many are there? How do they like to learn about new things? How can you became relevant to them? Don't work on your company laptop, don't work on your project during your paid work hours, don't worry about people stealing your IP, what they really want (or don't) is your customers. Customers in business are gold, IP is simply a device used for mining that gold. You only need paperwork for the business when you have a customer. Do you have a customer? If not, no risk. Customers are the only thing worth protecting.