How is this any different? His tweets quoted in the article are literally representing himself as a cloud flare employee (the CTO even) to the public. I fail to

How is this any different? His tweets quoted in the article are literally representing himself as a cloud flare employee (the CTO even) to the public. I fail to see any difference between a public tweet discussing cloudflare business and a post written by him on their website (or a press release). It would be different if he didn't discuss company business in Twitter, but at the point of saying he will look into customer support issues in response to complaints about the company, it certainly seems reasonable to assume that his tweets represent the company. For example, at no point on HN have I even stated who my employer is, much less responded to a customer and said I would take action on their behalf. The reason is that, once I did so, it wouldn't be unreasonable to assume that anything I post under this account represents a company position.