The history page is the most interesting one. I finally learnt the emitology of Helvetica: > The name “Neue Haas Grotesk” was deemed less than ideal for an int

The history page is the most interesting one. I finally learnt the emitology of Helvetica: > The name “Neue Haas Grotesk” was deemed less than ideal for an international Linotype market though. Heinz Eul, sales manager at Stempel, suggested “Helvetia”, which is Latin for “Switzerland”, but Hoffmann was not convinced, especially since a sewing machine manufacturer and insurance company already carried the name. He instead suggested “Helvetica” – “the Swiss”. http://www.fontbureau.com/NHG/history/ http://www.fontbureau.com/NHG/history/