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If only setting aside brand was a legit thing car purchasers did. Cars are one of the prime places people assert their identity in a product. I feel like any ca
by thrav 6y ago
If only setting aside brand was a legit thing car purchasers did. Cars are one of the prime places people assert their identity in a product. I feel like any car maker willing to make the most expensive SUV will immediately sell a ton, because there are so few options for doing so.
I have probably seen more Lambo SUVs in the last year than I had any other Lambo combined for my entire life.
The same was true for EV / Tesla early on, which helped establish their brand in a similar elite way. They’re still holding onto that for the moment, because cars don’t turn over as often and they have a production backlog — we’ll see if it lasts.
I think it’ll become more like Apple, where everyone of a certain class feels like they have to own the most expensive version, even if it only offers marginal benefits at double the cost.
- maxerickson 6y agoI'm going at the idea that Tesla is a luxury car maker that is odd to compare to VW. Tesla is very comparable to mainstream brands if fit and finish are taken to matter.
- marvin 6y agoAs of yet, though, mainstream brands are nowhere close to Tesla when it comes to performance. And the UX of their cars is so different from mainstream brands that it feels like a unique experience you could easily define as luxury. This might change if other automakers actually make a real effort to create proper EVs. But I'm not holding my breath. My experiences I've had driving even high-performance non-Tesla EVs, seem to indicate that they'll hold this advantage for some years yet, at a minimum.