Sorry for the tangential drift but it's ubiquitous now. I guess those boring grammar pedants should finally give up. The totally meaningless and incorrect apost

Sorry for the tangential drift but it's ubiquitous now. I guess those boring grammar pedants should finally give up. The totally meaningless and incorrect apostrophe in it's (unless it indicates an abbreviation) has gone viral. You can even find it in headlines in newspapers. Odd really that many of us go to the trouble of adding a pointless character intent as we are on writing correct English. I think we should keep on trying though.