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I'm probably in the minority here and I can't speak for any startup I worked for, but persoonally, I prefer "Sign Up" way more than any of those other variation
by godot 6y ago
I'm probably in the minority here and I can't speak for any startup I worked for, but persoonally, I prefer "Sign Up" way more than any of those other variations. It's familiar, I don't ignore it, and I have a pretty good sense of what to expect (giving my email, making up a password, and getting a verification email and clicking on it).
Most of the other examples are problematic for me personally when I imagine what's involved: "Try it Free" or "Free Trial" makes me think they want my credit card upfront, "Get Access" sounds like they want me to jump through some hoops, "Get Started" sounds like the beginning of a long painful series of steps.
But I guess if those get 3x clicks, I must be in the minority.
- collaborative 6y agoThese expert tips try to say "this works for x, so it must work for all". I don't agree. I also think that there is a point in keeping things simple. Keeping things simple has been the key to success of many great companies
- stinos 6y agoI feel the same. By now pretty everyone knows what 'Sign Up' means so it's as clear as can be. All the others are obfuscation - I especially dislike the one which gets a special mention: 'Start Drawing'. I'm not going to call it a lie because yes indeed it will eventually lead you to start drawing, but to me it's like trying to fool users. It sounds like you can start right away, but no, you have to sign up first.
- fomine3 6y agoAs an English non-native, I sometimes still confuses which is a link to login, "Sign In" or "Sign Up".
- Zenbit_UX 6y agoWell said, and I fully agree - though the hacker news crew is rarely ever in the majority when it comes to internet demographics. It must work well considering the A/B test screenshot he included.