How I raised myself from failure to success in selling - Frank Bettger. It's a classic. I think sales can be broken down into: 1. Foundation of being perceive

How I raised myself from failure to success in selling - Frank Bettger. It's a classic. I think sales can be broken down into: 1. Foundation of being perceived as an authority 2. Lead generation 3. Persuasion and conversion 4. Re-sale Breaking it down makes it easy to become better at the sales process.