I agree that "simple" is a lot less significant in pg's approach. 37signals touts that Basecamp was done in 10 hours a week, whereas pg's approach seems a lot

I agree that "simple" is a lot less significant in pg's approach. 37signals touts that Basecamp was done in 10 hours a week, whereas pg's approach seems a lot more intense and arduous. 37signals believes that you don't need to overwork yourself to succeed.