3 ms·

I remember at one point (and they may be higher or lower now) that cost per click on adWords was around $35 for lots of personal injury attorney related terms.

• busterarm 6y ago
  Lol, there's a lot of variance by case type. I used to do martech development specifically in this space. Average spend a couple years ago was ~$55/click. Targeted ad campaigns can cost a lot more or a lot less per intake depending on case type. A lot of work was done to drive the cost of minor accident case marketing down but things like Mesothelioma would costs hundreds in targeted marketing campaigns for a single qualified case (the number is seriously dwindling). I'm glad that I left that industry, but I still have mixed feelings about it. The environmental mass tort cases, like some of the gas leaks in California, were seriously good, rewarding work. Having to listen to calls and optimize ads for people who were molested by priests or scoutmasters made me lose sleep for months. The final straw there was when the Church negotiated with the mass tort firms to limit cases by an extremely restrictive geography and 99% of the incoming calls became "sorry, we can't help you".