> You're not offering any value. Asking someone to "sign up" offers no help in changing the visitor's thinking from "Why should I?" to "I want this!" >Give, do

> You're not offering any value. Asking someone to "sign up" offers no help in changing the visitor's thinking from "Why should I?" to "I want this!" >Give, don't take. "Get Access" and "Sign Up" both lead to the same thing, but one makes the visitor feel they're getting something, while the other doesn't. I think these are really important points. Provide something of value to find loyalty.