There are more expensive options out there, who are VC-backed. Their pricing is much higher (like £5k per year in some cases). This is a downstream opportunity

There are more expensive options out there, who are VC-backed. Their pricing is much higher (like £5k per year in some cases). This is a downstream opportunity - I'm targeting small rental businesses who currently take orders via email/phone only, who wouldn't necessarily have the budget for the more expensive players