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This website served me an ad about L3Harris' flight data recorder. I haven't been looking for a new flight data recorder recently. So why would they market such

This website served me an ad about L3Harris' flight data recorder. I haven't been looking for a new flight data recorder recently. So why would they market such a specialized device to random people like me?

Waterluvian 6y ago
I get advertised industrial robots all the time because that’s the industry I’m in. Advertising is weird.
- TheSpiceIsLife 6y ago
  Why would that be weird? If that's the industry your in wouldn't it make sense to target you, even if you're not involved directly in purchasing decisions.
  - Waterluvian 6y ago
    I mean I’m in the industry of building and selling them. It’s weird to me that they’re hitting a software engineer with their own company’s ads. As you allude to, you’d think the ads need to land in front of the business and management types in warehouse and industrial spaces. It feels like they can’t target precisely enough so they just kind of target certain keywords that is a very widely cast net. It happened at my last company too. They were so proud of being a real company with an ad campaign and then I immediately saw their ads all the time. I was really expecting some level of precision.
    - coldtea 6y ago
      >It’s weird to me that they’re hitting a software engineer with their own company’s ads. Sounds like super normal? The track interest, not exact profession. So they know you're highly interested in the industry and its products, but not that you're building them yourself...
      - TheSpiceIsLife 6y ago
        Additionally, much of advertising spend goes to ensuring your ads are shown rather than competitors ads.
makomk 6y ago
Presumably they're serving you ads based on the site you're visiting rather than tracking you from site to site across the internet. Kind of an old-fashioned way of doing things, but might make sense for niche publications like this.
coldtea 6y ago
>So why would they market such a specialized device to random people like me? Not all ads use smart history / tracking.

Waterluvian 6y ago

I get advertised industrial robots all the time because that’s the industry I’m in. Advertising is weird.

TheSpiceIsLife 6y ago
Why would that be weird? If that's the industry your in wouldn't it make sense to target you, even if you're not involved directly in purchasing decisions.
- Waterluvian 6y ago
  I mean I’m in the industry of building and selling them. It’s weird to me that they’re hitting a software engineer with their own company’s ads. As you allude to, you’d think the ads need to land in front of the business and management types in warehouse and industrial spaces. It feels like they can’t target precisely enough so they just kind of target certain keywords that is a very widely cast net. It happened at my last company too. They were so proud of being a real company with an ad campaign and then I immediately saw their ads all the time. I was really expecting some level of precision.
  - coldtea 6y ago
    >It’s weird to me that they’re hitting a software engineer with their own company’s ads. Sounds like super normal? The track interest, not exact profession. So they know you're highly interested in the industry and its products, but not that you're building them yourself...
    - TheSpiceIsLife 6y ago
      Additionally, much of advertising spend goes to ensuring your ads are shown rather than competitors ads.

makomk 6y ago

Presumably they're serving you ads based on the site you're visiting rather than tracking you from site to site across the internet. Kind of an old-fashioned way of doing things, but might make sense for niche publications like this.

coldtea 6y ago

>So why would they market such a specialized device to random people like me? Not all ads use smart history / tracking.