It could very well be that the relationship between NFC and certain forms of social interaction in general is very strong and Facebook is simply a reflection of

It could very well be that the relationship between NFC and certain forms of social interaction in general is very strong and Facebook is simply a reflection of that. http://en.wikipedia.org/wiki/Need_for_cognition http://en.wikipedia.org/wiki/Need_for_cognition cites a few surveys. Here are some facts about NFC: "need for cognition was related weakly and negatively to being closeminded, unrelated to social desirability, and positively correlated with general intelligence" [http://psycnet.apa.org/?&fa=main.doiLanding&fuseaction=showUIDAbstract&uid=1982-22487-001 http://psycnet.apa.org/?&fa=main.doiLanding&fuseacti...] "currently enrolled students high in the need for cognition expressed greater life satisfaction than students low in the need for cognition" [http://findarticles.com/p/articles/mi_m0FCR/is_2_38/ai_n6130140/ http://findarticles.com/p/articles/mi_m0FCR/is_2_38/ai_n6130...] "People high in the need for cognition are more likely to form their attitudes by paying close attention to relevant arguments (i.e., via the central route to persuasion), whereas people low in the need for cognition are more likely to rely on peripheral cues, such as how attractive or credible a speaker is" [wikipedia] "people who are high in the need for cognition scale score slightly higher in verbal intelligence tests but no higher in abstract reasoning tests" [wikipedia] "Research has concluded that individuals high in NFC are less likely to attribute higher social desirability to more attractive individuals or to males" [wikipedia] "The need for cognition is unrelated to social dominance orientation." [http://findarticles.com/p/articles/mi_qa3852/is_200101/ai_n8949421/ http://findarticles.com/p/articles/mi_qa3852/is_200101/ai_n8...]