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Jaakko mentions not being a fan of benchmarking against the average startup but, for a gut check, the recent KBCM SaaS Survey[1] puts the median blended CAC pay
by molsongolden 6y ago
Jaakko mentions not being a fan of benchmarking against the average startup but, for a gut check, the recent KBCM SaaS Survey[1] puts the median blended CAC payback period (>$5MM ARR) @ 18mo using 2019 data, ~21mo using 2020 YTD.
[1] direct PDF link - https://www.key.com/kco/images/2020_KBCM_SaaS_Survey_8102020.pdf https://www.key.com/kco/images/2020_KBCM_SaaS_Survey_8102020...