4 ms·
Yeah, Apple is the opposite of a company that would bother with focus groups and surveys. The butterfly keyboard was a good example of that. The "You don't know
by WWLink 6y ago
Yeah, Apple is the opposite of a company that would bother with focus groups and surveys. The butterfly keyboard was a good example of that. The "You don't know what you want" model. It worked out really well for them for a while, but I think these days when it doesn't work out, they sit in denial a bit too long.
With the macbook pro's flimsy hinge ribbon cable and delicate butterfly keyboard that both broke way too quickly, they seemed to be trying to pull the "well, people won't use it for more than x years before they ewaste it!" method, and failed pretty spectacularly.
- akiselev 6y ago> Yeah, Apple is the opposite of a company that would bother with focus groups and surveys. The butterfly keyboard was a good example of that. The "You don't know what you want" model. It worked out really well for them for a while, but I think these days when it doesn't work out, they sit in denial a bit too long. It worked until organizational entropy caught up with Apple. It's all fine and dandy when they make changes that are consistent, if not totally intuitive at first, but now the low hanging fruit has been picked and the only way to get promotions is to push for stupid projects like "fixing the keyboard."
- mooman219 6y agoI also recall 3D touch being almost entirely removed at this point.