I imagine there is 100% a good medium sized market for disconnect smart home technology but no one cares about medium markets anymore? The BIG players are in on

I imagine there is 100% a good medium sized market for disconnect smart home technology but no one cares about medium markets anymore? The BIG players are in on this space and they know if they make a cheap and ubiquitous enough product the next treasure trove of data is theirs. So, any company in that space is competing against FAANG which is pretty daunting...