And arguably, as it gets less scarce, it gets more profitable, so the economic incentives for the big players all go the wrong way. The problem with hoping tha

And arguably, as it gets less scarce, it gets more profitable, so the economic incentives for the big players all go the wrong way. The problem with hoping that little players will change that is that oil has a massive, massive distribution infrastructure already in place that no energy startup could hope to match.