Talk to your customers - find out how much they pay to solve the problem you’re currently solving (or the opportunity cost of not solving it) - as a founder you

Talk to your customers - find out how much they pay to solve the problem you’re currently solving (or the opportunity cost of not solving it) - as a founder you shouldn’t outsource this skill - if you don’t have it, develop it by talking to your customer and testing prices in the market and taking to other founders