In this world the customer base is a lot smaller. If there is a question about that reviewer being unauthentic, a request to see a label, or tx block is straigh

In this world the customer base is a lot smaller. If there is a question about that reviewer being unauthentic, a request to see a label, or tx block is straightforward way to weed out bad actors. It's a lot harder to get away with fraud in a smaller customer base operation and the people who run the marketplaces are not interested in allowing fraud to persist, they also have an incentive to squash that, unlike amazon.