Wikipedia is incomplete here, or flat out wrong, depending on how you interpret the article. Trademark doesn't exist solely to protect consumers, it has multipl

Wikipedia is incomplete here, or flat out wrong, depending on how you interpret the article. Trademark doesn't exist solely to protect consumers, it has multiple functions, of which protecting consumers is one, and protecting companies against unfair competition is another. So your last sentence is incorrect - it does exist, amongst other reasons, to protect the owning companies.