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This is part of a discussion I had with a Rocket Internet C-whatever a looooong long time ago for a "Head of SEO" role for one of their upcoming projects[1]: R
by franze 6y ago
This is part of a discussion I had with a Rocket Internet C-whatever a looooong long time ago for a "Head of SEO" role for one of their upcoming projects[1]:
RI: "... and you get a 500k per month budget for SEO. It will the the number one acquisition channel."
Me: "Cool, how man developers will be in my team."
RI: "... that will not be part of SEO."
Me: "Ok, how man Dev resources will I have access to in a sprint?"
RI: "Developers are part of Product and IT."
Me: "Whats the process to get dev resources?"
RI: "You will be Head of SEO."
Me: "....... So i will get 500k per month, but no dev resources."
RI: "The SEO budget is 500k."
SEO just does not work this way. Maybe they changed at one point, but looking at the huge blocks of shitty "SEO" text on the bottom of the pages of a lot of their web-properties I have my doubts.
[1]the phone call was really stupid, as they did not even say what the project was about, because "stealth-mode" but yeah "big budget, join us, come to Munich" ...
- franze 6y agoAnd honestly I blame Rocket Internet on the shitty state of SEO in the german markets. They hire dozens of juniors to do fake work, like linkbuilding and writting stupid SEO text below the actual content and then use stupid SEO tools to create management p$rn good looking charts to justify the spendings. These people leave rocket internet and go to other companies and spread the toxic fake work approach.