The Google of 2002 was able to say "don't do evil" because they were a new upstart company that was disrupting the tech industry. Ten years later they're the 40

The Google of 2002 was able to say "don't do evil" because they were a new upstart company that was disrupting the tech industry. Ten years later they're the 400 pound gorilla in the room with their their fingers in multiple industries: So I don't think that old saying works with that beast, despite our romance for the founding myth. And maybe looking back at it that tagline really hid the true ambitions of the company. Which isn't to say that wanting to build an epic company has to be evil...