> They can clearly afford to do so, but it seems like they just don’t feel the need to make the investment. Is it clear? If it's that easy, how did Microsoft,

> They can clearly afford to do so, but it seems like they just don’t feel the need to make the investment. Is it clear? If it's that easy, how did Microsoft, Facebook and Amazon all fail in their efforts to break into that market? It seems much simpler to force Apple to follow fair trade rules on the marketplace, than to force every other company to develop their own OS and hardware. Furthermore, the latter option basically bars anyone who isn't already in control of a large corporation from entering the mobile app market without Apple's blessing.