I had a quite successful blog and great organic traffic from Facebook. My blog was doing great monetising adverts, so I had some cash to reinvest. I bought some

I had a quite successful blog and great organic traffic from Facebook. My blog was doing great monetising adverts, so I had some cash to reinvest. I bought some adverts on Facebook in hope to bring more awareness to my little blog and get more traffic. The moment I stopped buying ads my organic traffic was a small fraction of what it used to be. People were sharing the content organically, but it didn't have the same reach. I decided to never give Facebook more money after this and removed anything related to Facebook from my blog. That being said this has severely damaged its growth and I closed it a year or so later. I saw that blogs similar to mine grew quite big and I know they heavily spend on advertising. Part of me is thinking maybe I made a huge mistake and I should share my revenue with Facebook by means of buying ads, but I would always had this voice inside my head that I would be doing something unethical. I would understand if Facebook displayed information, for example: "Your post will not be shared to your friends, because linked website owner does not buy advertising". That would be fair, but they make people believe they genuinely can share things with friends, but instead it all goes in vain, in the name of greed.