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its far, far cheaper to just purchase the report than hire someone to do the same research yourself Amen to that. You think $350 is expensive? That's like thre

its far, far cheaper to just purchase the report than hire someone to do the same research yourself Amen to that. You think $350 is expensive? That's like three hours of consultant time. For someone with Nielsen's resume, more like 1-2 hours. But, hey -- if you think it'll improve the situation, I might be willing to support your effort to give Nielsen a government grant that pays for his salary and his lab and lets him release all of his research for free.

ojbyrne 18y ago
And PCs used to cost $3000. Now they cost $500 (other than Macs). Operating systems used to require consultants and were priced for enterprises, until Windows came along and completely changed the market. There's lot of instances where a dramatic cut in price opened a new market for products, and it sure seems like this is the case here. I also find the whole "site licensing" of PDFs (which obviously means DRM) kind of obnoxious. Finally I find that the useit.com approach of putting up short parts of reports, followed by a link to the paid report, to be borderline sleazy. Perhaps I'm influenced by the "free" culture that is so pervasive these days.