If a non-stop itinerary is an option, and you're flying in business with a fully-reclining seat, it'd of course be preferable. In economy though, I'd likely rat

If a non-stop itinerary is an option, and you're flying in business with a fully-reclining seat, it'd of course be preferable. In economy though, I'd likely rather have a stopover than a 10h+ non-stop long-haul flight, or at least would be indifferent between the two. However, having to transfer at least once on the way to their destination is the reality for most long-haul passengers anyway, unless you're travelling between tier 1 global cities. And even in such cases, a business flight with a stopover is usually significantly lower-priced than a non-stop, so many people are choosing between a longer flight time in business (where they also get to use the lounge during the transfer) vs. economy non-stop. The A380 was not dead on arrival but killed largely due to the lack of adoption in the US market, for a number of reasons but generally not because of the industry moving away from the hub-and-spoke model, which is still alive and well but now increasingly with the tendency to fly narrow-body aircraft long-haul, such as over the Atlantic, due to the relaxed ETOPS regulations. The A380's premature demise mostly means reduced "hard product" differentiation between carriers. I can't see how that could be a good development for passengers.