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When creators opt for the easy-mode discoverability and pre-built audiences on YouTube, they're also opting for the severe limitations on their freedom to produ
by Rudism 6y ago
When creators opt for the easy-mode discoverability and pre-built audiences on YouTube, they're also opting for the severe limitations on their freedom to produce the content they want to that Google has every right to dictate.
The solution here isn't to appeal to Google to change their ways, it's for more creators to pick competing platforms or go the self-hosted/decentralized route. I think it's still an option for higher effort content, using YouTube as more of a teaser platform to drive viewers to their actual website. It will definitely result in significantly slower growth and less eyeballs, but with the ability to still make money off platforms like Patreon (which most YouTubers say is their primary source of income these days anyway), the trade off of being in complete control of your own content seems like it should be worth it.
Thinking about it, I suppose it's possible that more creators actually are doing this and I just haven't seen them because they're harder to find.
- simias 6y agoThat's my stance as well. I'm usually all for bashing Google and other GAFAs, but here the service they offer is pretty incredible and I can't imagine any serious competition managing to offer the same features with the same conditions. They're hosting petabytes upon petabytes of videos, transcoded to work anywhere, forever, for free. And you can even get a share of the ad revenue. I can't imagine how I would even begin to develop a competing website, I'd be drowned in hosting fees before I even make a dent in Youtube's user share.