Apple's "botched" shortages get it access to the scarcest medium of all: TV news. All of the TV news broadcasts here in Toronto had a big story about the Canadi

Apple's "botched" shortages get it access to the scarcest medium of all: TV news. All of the TV news broadcasts here in Toronto had a big story about the Canadian iPhone launch because long lines with ecstatic and dejected fans are perfect for TV. Using the Internet to form a queue wouldn't get TV coverage because there's nothing visual or emotional to show.