It's not possible to build a business without participating on platforms. Even the web is a platform now. You won't do well running a website if Google Search

It's not possible to build a business without participating on platforms. Even the web is a platform now. You won't do well running a website if Google Search and Chrome don't favour it. Depending on how you plan to get your initial customers, you may hit a sizeable roadblock if Google Ads or Facebook Ads decide that they don't want to run your ads. Windows and MacOS are also platforms. Even pretty big companies depend upon platforms. Take the example of Epic getting booted from Apple's app store. Facebook have not been able to get Apple to approve Facebook Gaming. If you want to start an ecommerce business, are you meant to build your own rather than using Amazon & Shopify? It doesn't make sense to not participate on platforms. What does make sense is to consider what it means for your business. In certain extreme cases like YouTube or Apple's app store, it seems like some degree of regulation may be necessary to prevent the platforms from abusing their position.