It has some issues though: - It'd need to be powerful hardware so that'd push the price into the $300-$400 range. And that's just a guess based on the ipad2 ha

It has some issues though: - It'd need to be powerful hardware so that'd push the price into the $300-$400 range. And that's just a guess based on the ipad2 hardware - it might be more expensive to drive a 1080p screen. Suddenly its very expensive for people who simply want to watch media through it compared to a set top box. - It would be more likely than ever before that people would already own controllers. But if you didn't you're talking a $200 controller. It's already a bit debatable how good the touch screen is as a game controller, if you need to buy $800 worth of controllers just so you're friends can play with you somethings gone pretty wrong. It is possible Apple just says suck it up on this one - and tries to make iOS devices ubiquitous. - I don't think Apple wants to compete with Xbox and PS on their own turf. Suddenly the iTV becomes an expensive console with no AAA titles and dodgy controllers. Just doesn't really sound like the Apple route. I don't think they can build it into a TV. I don't think they can sell it as a console. It might work as a set-top box if they can find some way to compete/work with cable companies.