3 ms·
Mozilla rolled them out really badly. Pocket was quickly rammed through. Mozilla denied getting paid for the integration. That baffled people who would've unde
by pseudalopex 6y ago
Mozilla rolled them out really badly.
Pocket was quickly rammed through. Mozilla denied getting paid for the integration. That baffled people who would've understood if it was about money. Mozilla eventually admitted getting paid for referrals. That upset people who felt Mozilla had lied to them.
Sponsored tiles kicked off with marketing drivel about transforming the user's content experience.[1] Addressing users first and being more honest might have worked better.
The Mr. Robot promotion silently installed an add-on with a cryptic name. People thought they'd been hacked. Mozilla denied getting money for it too.
Mozilla treated users like resources instead of stakeholders and lost their trust.
[1] https://blog.mozilla.org/advancingcontent/2014/02/11/publisher-transformation-with-users-at-the-center/ https://blog.mozilla.org/advancingcontent/2014/02/11/publish...
- roca 6y agoI agree that mistakes were made. It is at best unclear that better rollout would have made a tangible difference to the outcomes.