Well, no. Imagine you stored all your stuff in a storage unit you didn't pay for, where the owner can show people round your stuff, but the owner surreptitious

Well, no. Imagine you stored all your stuff in a storage unit you didn't pay for, where the owner can show people round your stuff, but the owner surreptitiously takes photographs of people and what they are interested in. They then sell those photos to random people who then turn up at your house, your work, on the street, at your gym, in your supermarket and down the pub to try and sell you shit they know you're interested in. These people also sell those photos to a few hundred other such organisations. Someone claims you stole their stuff, the owner of the building can't be arsed to investigate and tells you to gtfo. That's the actual comparison. Who would defend the guy borrowing the space? No-one. But then, if people found out their photos were being sold, they'd also be up in arms! That's the reality, but somehow that's become the norm on the internet.