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They won't do a TV. Replacement cycles on TVs are long, especially now that we're unlikely to see a persuasive tech shift that would drive upgrades. Current 192
by jonhendry 16y ago
They won't do a TV. Replacement cycles on TVs are long, especially now that we're unlikely to see a persuasive tech shift that would drive upgrades. Current 1920 HDTV screens are going to be 'good enough' for quite a while.
If Apple released a TV, they'd soon find themselves with a large installed base of outdated hardware and customers in no hurry to upgrade because the main functionality is still entirely adequate.
It's to Apple's advantage to sell easily-replaced $99 external boxes that attach to whatever TV the consumer already owns. In one or two years, the consumer can replace it with the latest Apple product, with its faster CPU and GPU, additional storage, and new features, without too much pain.
People just aren't going to want to replace 60" TVs as often as they replace a cell phone or a laptop or a game console.