This kind of situation is standard silo behavior. By making the import feature so mediocre, the browser vendor would pretty much ensure that the user would not

This kind of situation is standard silo behavior. By making the import feature so mediocre, the browser vendor would pretty much ensure that the user would not switch browsers without paying a high price for it. This simply does not hold up. The high price for a shoddy import feature is paid by the vendor of the browser the user is switching to. There might be a valid point if the discussion were about a shoddy export feature. And yet, bookmark sync is yet more silo behavior: you can sync your bookmarks from Opera to Opera, but not from Opera to Firefox. But the converse doesn't hold true. Mozilla's Sync is a documented, open API with several people having implemented their own servers, even, and you can use stuff like Firefox Home to access your synced data with mobile Safari. I’ve come all this way without mentioning just about the most glaring problem that bookmarks have: bad page titles. … Quite apart from the length problem, web sites often prefer to give articles catchy titles rather than descriptive ones. Or worse, setting the title text to something which isn't a title at all, i.e., clever web developers who abuse the title element by just regarding it as the text that appears in the tab.