I can't believe Google Analytics hasn't pursued any kind of real-time analytics by now. It's a real detriment to have a 2~6 hour lag for any kind of recent data

I can't believe Google Analytics hasn't pursued any kind of real-time analytics by now. It's a real detriment to have a 2~6 hour lag for any kind of recent data. Even if it was something ad-hoc like a Lab that did basic real-time analytics, would be so neat/useful.