It's no wonder publishers want to price ebooks at least as much as paperbooks or even hardcovers. They knew this day would come, and if ebooks followed the typi

It's no wonder publishers want to price ebooks at least as much as paperbooks or even hardcovers. They knew this day would come, and if ebooks followed the typical disruptive innovation path of being cheaper than the old type of product (real books in this case), then publishers would be in trouble (at least if they wouldn't adapt to the new reality). This way they not only transition to the ebook paradigm without many problems, but they even get to have higher profits, since the costs of producing and distributing ebooks are much lower.