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I like Marco Arment's take on this [1]. He doesn't think Apple will release an HDTV, citing the following problems. 1. Consumers don't upgrade their TV as ofte
by guygurari 15y ago
I like Marco Arment's take on this [1]. He doesn't think Apple will release an HDTV, citing the following problems.
1. Consumers don't upgrade their TV as often as they do their laptops, cell phones, and other gadgets.
2. Apple can't make an all-in-one TV. HDTV's need to interact with receivers, equipment supplied by the cable operators, blu-ray players, game consoles, etc. Apple usually prefers to keep such interactions to a minimum.
3. TV's require service at the customer's home, which Apple isn't currently geared for.
He also offers some points I disagree with.
1. Apple serves the high-end market in order to have high margins. How big is the high-end TV market?
I think the same could've been said about the smartphone market prior to the iPhone. As Apple showed, high-end does not equate high prices. Get the price right on a quality product and you can capture a significant share of the market. Better yet, disrupt the market by re-imagining the product (think capacitive touch screens).
2. Retail TV stores need a large display area, which isn't a good fit with Apple's existing stores.
No need for a large display area if you're selling just one model.
[1] http://www.marco.org/2011/04/16/rumored-apple-hdtv http://www.marco.org/2011/04/16/rumored-apple-hdtv