There are lots of areas that non-programmers can flesh out, especially for a startup. Be honest with yourself - just because "you should do everything" doesn't

There are lots of areas that non-programmers can flesh out, especially for a startup. Be honest with yourself - just because "you should do everything" doesn't mean that you are great at everything. While you're focusing on what you are great at (programming), a non-programmer can be talking up potential clients, creating the marketing pages, working out the go-to-market strategy. This other person could be a kickass designer and they could be building all your collateral. Comparative advantage is huge here. Yes, you could probably fill out all the business incorporation paperwork, write all the copy,etc,etc - but having another person do that work lets you focus on your primary skill. Biggest thing for me working w/non-programmers? They keep me focused on building features that are useful to users. They still applaud the non-noticeable things like a sweet Hadoop cluster I built but the overall focus on product is key.