To me, the answer is simple: money goes where it yields most return. Applied to software, money goes to apps and experiences that can be scaled to millions and

To me, the answer is simple: money goes where it yields most return. Applied to software, money goes to apps and experiences that can be scaled to millions and billions of users. Games, social networks, e-commence, etc. Who would invest big money in a product to automate some industry with 10K people working in it? For big enterprise vendors is's slightly different. Where our next year budget goes? We have basically two options: a) improve the product and charge more, and b) invest in marketing and acquire new customers. Of course b) wins as long as there are plenty of new customers to win.