Given the terrible state of the digital ad market (programmatic FTL) for even publishers with tens of millions of uniques a month and the propensity for LJ read

Given the terrible state of the digital ad market (programmatic FTL) for even publishers with tens of millions of uniques a month and the propensity for LJ readers to (understandably) run an ad-blocker, I’d say this is a bad idea. This isn’t 2005 anymore or 2010 or even 2015, when you could just slap on some AdSense ads and pay some of your bills. Let’s not even talk about LJ’s ridiculous overhead of designing a PDF magazine every month instead of just having a damn website (I guarantee you the “print” ad sales did not cover the costs of putting the digital publication together, not even close). I’m glad it at least seems like the archives will be safe but this is the third timed in three years that LJ has died and been reborn...forgive me for being cynical and not expecting much from this.