i think its interesting what might happen if this movement gained enough traction to hurt google's adwords revenue. How much is a tracking cookie worth to them?

i think its interesting what might happen if this movement gained enough traction to hurt google's adwords revenue. How much is a tracking cookie worth to them? would they require opting-in to tracking to use google services? is no-track enough of a competitive distinction that mainstream consumers will pay money for no-track services? is it enough money for a no-track business to compete, and will they find unexplored ways to make money?