I can see how a statistic like that could apply to someone's first business, where they don't know what they're doing. After a while you learn to suck less at r

I can see how a statistic like that could apply to someone's first business, where they don't know what they're doing. After a while you learn to suck less at running a business, hopefully before the money runs out. When I first started I hated sales, hated salespeople, hated marketing. That is not healthy for a business person looking to succeed. I had to become the salesguy and the marketing guy early on. Later I had learn how to manage people and conflicts (internal and external). If this is something you can't or don't want to do, then maybe starting a business isn't for you. If working long hours, not necessarily getting paid, having a fairly stressful job and worrying about being able to pay the mortgage in the beginning don't phase you then ignore the phrase completely and go for it.