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I wouldn't be so sure. People pay for FB ads due to being able to target a demographic, eg women between 35-45 from California, interested in wellness. That's
by bad_user 6y ago
I wouldn't be so sure.
People pay for FB ads due to being able to target a demographic, eg women between 35-45 from California, interested in wellness. That's their whole value proposition.
They could turn around and start serving ads based on the content viewed, but content and viewing on FB is very superficial, and compared with Google's AdWords, they don't have searches that signal intent.
FB's ads convert pretty badly already. If those conversions drop further, might turn out to be a deal breaker.
So what are they gonna do? Serve ads for Coke-Cola?
- lhorie 6y agoI mean, I'm sure norwegian dating sites have age/location info of their user base too. I thought the point of contention was that sending this data to a foreign country was the problem. Why does keeping data in physical servers within a country negatively impact an ads business that targets users based on their demographics?
- bad_user 6y agoMaybe because they want to stream that data to data mining servers in the US, possibly third-parties too? I was talking in general anyway. Between GDPR, requirements for safeguarding, and Apple destroying the mobile in-app advertising ID, they probably don't feel so good. Norwegian dating sites don't have permission to use age/location info, for ads, without explicit consent, and the ToS can't cover it, FYI.
- nicoburns 6y ago> Maybe because they want to stream that data to data mining servers in the US, possibly third-parties too? Facebook could still make plenty of money without doing this.