by contrast don't not do something just because it's fashionable. It's worth thinking about something fashionable, because many (not all) those things are usua

by contrast don't not do something just because it's fashionable. It's worth thinking about something fashionable, because many (not all) those things are usually pointing out real pain points that people are experiencing. If something fashionable looks appealing, I would say, "drill down and understand the core of what pain point it's addressing". If you are convinced, check out "how you would have done it otherwise", and if you are happy with the fashionable thing, add it to your "fashionable thing" budget. Keep that budget tight. Be ready to revert at any time.