Well there's two things to say about that: 1. Some of the things they launch they probably shouldn't be launching because they have next to no chance of ever b

Well there's two things to say about that: 1. Some of the things they launch they probably shouldn't be launching because they have next to no chance of ever being a meaningful business for Google. (eg. Google Helpouts) 2. Some of the things they launch are attempts to get into a particular area and Google's interest in that area lasts longer than their interest in whatever they initially launched. Chat is probably the best example of this; Google Talk, Hangouts, heck, I don't even know what it's called now! In such cases Google should be more disciplined about supporting whatever it is they've launched. Re-brand & iterate as much as they want, but never leave customers hanging. I think if Google followed these two rules they would be sunsetting a lot less stuff. They might still need to retire the odd product/service, but at least they wouldn't be doing it so much that customers doubt every single launch. Their current approach hasn't been working well for their customers, but it's actually going to begin affecting their customers less and affect Google more. Who in their right mind would put any medium/long term stock into Tables, for example? Customers no longer affected. Now Google can't launch a service that the market will take seriously.